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Volkswagen has been transforming since 2015, working to atone for the damage of the diesel matter while improving the core business, instituting new ethics and compliance programs with real teeth, and aggressively investing in electric vehicle development and production. Next the company needed to address its iconic brand. But before Volkswagen could credibly lay out a new direction, it had to take a moment to properly address what led to it. The campaign begins with “Hello Light,” which airs tonight during Game 3 of the NBA Finals. The limited-run spot is a moment for the company to clear the air on the diesel matter, acknowledge what happened and all that it brought about. The point of the message is simple: What matters most is how you respond. The Drive Bigger phase of the campaign begins June 11. In form, tone and copy, the advertising marks a return to the thoughtful, fun and unassuming Volkswagen ads of the 1950s and '60s. The campaign includes work that highlight...

Embargoed for June 5, 2019, 11:30 a.m. EDT Cadillac to Increase Super Cruise Compatible Highway Network   70,000 additional miles to be available for hands-free driving by Q4 2019 Cadillac is expanding the availability of Super Cruise™  to an additional 70,000 miles of compatible, divided highways in the United States and Canada. This expansion will make the industry’s first true hands-free driver assistance feature available on more than 200,000 total miles of compatible highways by the fourth quarter of 2019. To date, Super Cruise has been available on more than 130,000 miles of limited-access freeways. The expansion builds on Super Cruise’s unique combination of precision LiDAR map data, high-precision GPS, a state-of-the-art Driver Attention System and a network of camera and radar sensors. Some of the divided highways added will include limited intersections and traffic control devices. In the cases of railroad crossings, pedestrian crossings, stopligh...

But not for sale. 5 JUNE 2019 Initial Polestar 1 customers have started the process of confirming their final specification as the Electric Performance Hybrid takes the final steps towards production. This landmark moment comes as the bespoke new Polestar Production Centre in Chengdu, China, is currently producing tooling try-out cars (TT) which are the final prototype vehicles before pre-production and customer production cars are built. “It’s great to see how we have progressed from showing the Polestar 1 for the first time in 2017, to now having our beautiful new manufacturing facility up and running with the TT cars being tested in and around the plant,” says Thomas Ingenlath, Chief Executive Officer at Polestar. The TT prototype series, which includes around 50 cars thus far, is used to fine-tune production methods and for evaluation of tooling implementation, ensuring that the manufacturing and assembly processes work as intended, before customer car production...