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SEMA 2026 | Before the Madness!

Pininfarina | Sergio concept car

Exclusivity, innovation and passion

It is named Sergio, after the man who led Pininfarina for 40 years and conceived some of the greatest car legends. It is the new, amazing concept car created to celebrate the Life Senator Sergio Pininfarina. At its world debut at the Geneva Motor Show 2013, the Sergio joins the brand that has so marked the history of Pininfarina: Ferrari. The Sergio, in fact, is a two-seater barchetta that looks to the future, very compact, very sporty, racy, pure and sensual. An exercise that Pininfarina decided to undertake on Ferrari 458 Spider mechanicals. Its formal interpretation is absolutely free, in the best tradition of the Pininfarina research which has produced so many Ferrari-based concept cars or unique models now recognised as masterpieces. The result is a modern, organic view of the mid-rear-engined two-seater barchetta. The willingness to revisit volumes and surface treatments in a subliminal way emerges with the Sergio, which evokes the spirit of Pininfarina's best achievements for Ferrari of the ‘60s and ‘70s. A radical object, unique and essential, which rejects the superfluous and is performance-oriented. A real open air car with an explicit nod to racing cars, in the sense that a cupola is not fitted to protect occupants, for which two helmets are provided. Its exclusivity and development on the basis of a production car, in fact, sets the Sergio in the tradition of the great Pininfarina custom-made cars specifically designed for "special" clients. It is therefore a real car that can easily be produced in limited series of a few units

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