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Ep 254 Ed Welburn - Led the General Motors Design Resurgence - Camaro, Corvette, Olds + Concept Cars

Italdesign GEA | Preview



“When designing GEA we thought of the businessmen and businesswomen of tomorrow: the time spent travelling will become productive even in a car," said Egger. "With the three internal setting configurations, which can be selected on the control sphere situated between the two front seats, the car can turn into a travelling office, a wellness or a dream area. This is our vision of luxury mobility for the future.” 

Italdesign describes the three modes thusly:

Business mode 

When business mode is selected, GEA turns into a genuine travelling office. The LEDs in the door panels project a white light which, according to the principles of chromotherapy, aids concentration and productivity. Two transparent LED screens measuring 19” each come down from the roof opposite the rear seats and the passenger can choose the information to project onto them. The dashboard graphics change and create a single setting to match the background of the two screens.

The front passenger seat can swivel 180° to face opposite the direction of travel, facilitating dialogue among all passengers; alternatively, the seat back can be folded down fully onto the seat to turn it into a practical counter top.

Wellness mode 

The wellness mode, developed in conjunction with Technogym, is ideal during long journeys because it allows the passenger to perform isometric exercises, which are ideal to warm up the muscles. In this case, the LEDs in the panel turn an amber color, for a warmer and more relaxing ambiance.

The rear seats feature two aluminum handles which, on pressing a sensor, come out of the tray to be used for exercises on the upper body. For the lower limbs, the floor has been fitted with two boards, also made by Technogym, which can be raised using the controls for use in step exercises. A tutorial video with the Technogym exercise programs appears on the monitors to guide the user.

There is also a small refrigerator compartment between the two seats which can be used for cold drinks and juices. At the top, a small drawer contains cosmetics and a perfumed pouch for aromatherapy.

Dream mode 

Dream mode is dedicated to total relaxation. The LEDs project a relaxing blue light, the windows darken and relaxing pictures of galaxies and starry skies appear on the monitors and on the front dashboard. Two comfortable footrests can be extended out from the seats and the right-hand rear seat can extend fully to form a real bed joining up with the front seat, swiveled to face opposite the direction of travel but with the seat back up, to reproduce the typical environment found when flying first class. 

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