SEMA, Jetta

29 OCTOBER 2018

HERNDON, VA (October 29, 2018) — Volkswagen of America, Inc. is pleased to announce that the Volkswagen Jetta has been chosen by three top automotive builders and customizers as a platform to showcase parts, equipment and build potential at the Specialty Equipment Market Association (SEMA) Show® in Las Vegas, between October 30 and November 2. The sedan’s large, more dynamic proportions have made it an appealing car to highlight both cosmetic and performance-based parts and accessories to attendees.

“Straight from the factory, the seventh-generation Jetta’s bold new design grabs people’s attention,” says Robert Gal, Senior Manager, Performance & Accessories, Volkswagen Sales & Marketing. “The fact that this group of top tuners and customizers chose it as a canvas for their offerings and creativity is further testament to its appeal."

The following Jetta builds will be on display from October 30th to November 2nd at various locations in and around the Las Vegas Convention Center, Las Vegas, Nevada.

H&R Special Springs Jetta R-Line

Built to highlight the aftermarket suspension offerings from H&R Special Springs, this Jetta R-Line has been lowered via H&R Street Performance Coil Overs and Trak+ wheel spacers. Perching the car on 19 x 8.5-inch Rotiform BUC wheels wrapped in Pirelli P Zero tires has cleared the way for upgraded front performance brake calipers, color-matched to the Habanero Orange factory paint, and 13.4-in rotors.

Styling comes by way of an Air Design USA body kit, including a high-rise rear spoiler and Sticky Jewel graphics. A full suite of Volkswagen Accessories rounds out the build, including Comfort & Protection accessory MoJoMats® carpet floor mats & MuddyBuddy™ Trunk Liner, Bumperdillo® rear bumper protection, and pop-in sunshades. “The Jetta is a great car out of the box,” says Roland Graef, President, H&R Special Springs, LP. “This use of suspension, stance, bodywork and wheels only compliment the incredible appeal the car already has.”

Air Design USA Jetta SEL

Inspired by Jetta/Golf accessories from the 1980s and 90s, Air Design USA’s Jetta SEL build pays homage to the aftermarket’s embrace of the second-generation sedan and hatch. Nineteen-inch TSW Hockenheim S wheels, shod with Falken Azenis FK510 tires, are a modern redesign of the 90s-era DTM-inspired Hockenheim wheel. An Air Design USA body kit with rear lip spoiler is complimented by vintage look tri-color graphics that echo onto a roof-mounted bicycle, attached with Volkswagen Accessories roof bars and upright bicycle rack.

A lowered stance is achieved with EIBACH® Progressive Rate Lowering Springs and draws attention to front performance brake calipers, painted in GLI red. Inside, two-tone custom cognac and black colored seating surfaces with matching door cards and steering wheel complete the retro look. The car also sports a full suite of Volkswagen Comfort & Protection Accessories including MoJoMats® carpet floor mats, MuddyBuddy™ Trunk Liner, Bumperdillo® rear bumper protection, and pop-in sunshades.

“Air Design’s first styling kits were developed for the Jetta Mark 2 and Jetta Mark 3 and have been part of the Volkswagen Euro-tuning cult, with a legion of dedicated fans throughout the world,” states Mariana Lopez, PR and Social Media Manager for Air Design. “When the Jetta A7 arrived this year, we knew we had to make sure we developed a sporty styling package to be available for our customers.”

Jetta S by Jamie Orr

Volkswagen enthusiast Jamie Orr has a history of cutting-edge builds, and has now taken his talents to a White Silver Jetta S with six-speed manual transmission. Lowered on KW Clubsport coil-overs that feature remote reservoirs and three-way adjustable damping, the aggressive stance highlights a set of 20-inch Work Emotion T5R 2P wheels. Wrapped in Delinte DS8 tires, the wheels make their world debut on the car, and showcase ECS Tuning brake rotors with Brembo six-piston calipers up front and Golf R calipers/carriers at the rear.

The Jetta’s aesthetics are further highlighted by an ECS Tuning 3D-printed prototype body kit, including a high-rise rear spoiler. Interior ambiance is enhanced by Black Forest Industries color-matched shift knob and boot, RECARO® A8 seats and rear seats reupholstered in houndstooth style material. “I've been a longtime fan of the Volkswagen Jetta, and have owned many, from the first generation onward,” says Orr. “This latest iteration has some really interesting and exciting design elements, which I was thrilled to try to highlight through this project.”