Kia Motors has revealed the all-new Ceed today, ahead of its world debut at the 2018 Geneva International Motor Show. Now in its third generation, the Ceed – designed, developed, engineered and built in Europe – strengthens Kia’s presence in the European C-segment with innovative new technologies, a mature and athletic new design, and a more engaging drive. Since the first-generation Kia cee’d started production at Kia’s new Slovakian manufacturing facility in December 2006, more than 1.28 million units have been built. A new naming format – cee’d becomes Ceed – consolidates its reputation as a car for the C ommunity of E urope, with E uropean D esign. More than 640,000 of the second-generation model have been built since production began in 2012. As it enters its third iteration, the Ceed is expected to account for an even greater proportion of Kia’s European sales. Like its predecessors, the model has been designed, developed and engineered in Frankfurt by Kia’s European des