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Sant’Agata Bolognese, 6 May 2020 – Automobili Lamborghini continues its spirit of innovation as the first automotive brand to use Augmented Reality (AR) for the virtual launch of its new model, the Huracán EVO RWD Spyder, scheduled for 7 May at 13:00 CET, on its official website www.lamborghini.com. Lamborghini is using augmented reality to launch the car in an all-new way during this time of global emergency and social distancing. Using Apple’s AR Quick Look, the company is bringing its latest V10 super sports car directly to customers and fans worldwide: all they need is an iPhone or iPad*. While looking at the Lamborghini website on your iPhone or iPad, simply tap “See in AR” and the new open-top rear-wheel drive model can be admired in people’s driveways, gardens or even sitting rooms. The virtual experience enables the viewer to rotate and expand the size of the vehicle, including on a 1:1 scale, looking closely at both its exterior and interior details and taking picture...

We hear ya. After so many requests, this is your Countach. Volumes up!

Lotus has launched four new limited-edition versions of the Elise, each with a vibrant and distinctive colour palette which pays tribute to the company’s pioneering and highly successful racing history. The exterior colour combinations are black and gold; red, white and gold; blue, red and silver; and blue and white. The famous black and gold references the livery of the Lotus Type 72D which Emerson Fittipaldi raced to five victories over the course of the 1972 Formula 1 season. Red, white and gold echoes the Type 49B that Graham Hill raced in 1968, while the blue, red and silver is inspired by the Lotus Type 81 of 1980 driven by Nigel Mansell, Elio de Angelis and Mario Andretti. The fourth new Elise, finished in blue and white, is in tribute to the Lotus Type 18 design from 1960. Exactly 60 years ago, it was the first Lotus car to achieve a Formula 1 pole position and victory, courtesy of the late Sir Stirling Moss, at the Monaco Grand Prix. Officially called the Eli...

CHATSWORTH, CA (April 21, 2020) – World-renowned vehicle designer and builder ICON 4x4 has added to its fleet of re-imagined vehicles with their latest custom truck debut as part of their popular Reformer series. The newest ICON Reformer presents a completely reimagined 1970 Ford Ranger that is specially made to celebrate the classic styling of one of the world’s greatest trucks alongside a complete vehicle reengineering. One key premise behind each ICON Reformer concept is reimagining classic designs for use in the modern world, and the new 1970 Ford Ranger is a perfect blend of timeless aesthetic paired with high-performance. “At ICON 4x4, our Reformer series is a distinctly unique approach to classic restoration, and this new 1970 Ford Ranger is a perfect example of how we work with clients to completely reimagine trucks like these on every level,” comments Jonathan Ward, Lead Designer and Founder of ICON 4x4. “What we’re doing is rewriting history to a certain extent b...