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2019 Honda Tomo Concept

Turin, 12 February 2019 – Another world premier for the Istituto Europeo di Design which returns to the Geneva International Motor Show to present Tomo, the electric concept car created in partnership with Honda Design. Tomo is the thesis project produced by the 13 students of the two-year Master in Transportation Design at IED Torino, a venue of the network that has attracted young people from all over the world and educates them to become the designers of the future. Just like in an automotive design centre, the Japanese company asked students to work on a brief, Honda next "fun" driving, with the aim of designing what they think should be the ideal means of transport for young people in the next six years. Months of planning and extensive research on key values like friendship, driving fun and respect for the environment led to the creation of Tomo, an electric concept car halfway between a smart device and a mobility tool that combines the needs of free time leisure ...

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The 9th Dream Car from the Top 10: GM-X Stiletto

When we think of dream cars, our minds often race to sleek designs, innovative technology, and that unmistakable feeling of pure, unbridled passion. The GM-X Stiletto encapsulates all of these elements and more, making it a worthy contender in our top ten list. Ranked at number nine, this concept car from 1964 remains a beacon of automotive ingenuity and a symbol of a bygone era that continues to inspire. A Journey Back to the Jet Age To fully appreciate the GM-X Stiletto, we must travel back to the 1950s and '60s, a time when America was captivated by the future. The jet-age was in full swing, and cars were designed with a sense of bold optimism. Under the visionary leadership of Harley Earl and Bill Mitchell, General Motors created vehicles that mimicked the sleek lines and advanced technologies of jet aircraft. The GM-X Stiletto, born in 1964, was a product of this era's boundless imagination. The Visionary Design The GM-X Stiletto was first unveiled at the 1964-1965 World’s...

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Mitsubishi e-EVolution Concept

Mitsubishi Motors Debuts the MITSUBISHI e-EVOLUTION CONCEPT The embodiment of MMC's new "Drive your Ambition" Brand Strategy Tokyo, October 25, 2017 – At the 45 th  Tokyo Motor Show, which opens to the public on October 27, 2017, Mitsubishi Motors Corporation (MMC) will celebrate the world debut of the MITSUBISHI e-EVOLUTION CONCEPT. The all-electric high performance SUV embodies MMC's new brand strategy under the new "Drive your Ambition" global tagline, a strategy that reflects an adventurous and progressive mindset for inspirational design and product. The MITSUBISHI e-EVOLUTION CONCEPT is a technical prototype to illustrate the strategic directions of a renewed MMC brand that incorporates the strengths of SUV, EV, and the ability to integrate new systems for a connected mobility customer experience. Under this new ethos, MMC will expand its customer base, leveraging its strong pedigree of driving performance and reliability with breakthr...

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