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Updated styling and first-ever AT4 position Canyon for continued success, while broadening appeal in premium midsize segment VAIL, Colo. — The new 2021 GMC Canyon was revealed in the mountains of Colorado today, including a first-ever Canyon AT4 aimed squarely at premium midsize truck customers who purchase their trucks to venture off-road. The AT4 brings capability and appeal to the updated Canyon range. “The new 2021 Canyon AT4 broadens the appeal to midsize truck customers who live an active lifestyle,” said Duncan Aldred, vice president of Global Buick and GMC. “Much like the Sierra AT4 has attracted new customers from outside GMC, the Canyon AT4 will attract outdoor enthusiasts looking for a premium midsize truck to GMC with the capability, technology and refinement they’ve come to expect.” First-Ever Canyon AT4 The Canyon AT4 advances the brand’s commitment to offering premium off-road capable vehicles with impressive styling details. Bolder exterior design is defi...

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Refinement Ventures Off-Road with All-New Sierra AT4 NEW YORK —  GMC redefines the off-road space by introducing the all-new 2019 Sierra AT4. For the first time ever, the Sierra AT4 delivers a unique formula of authentic off-road capability and innovative technology paired with premium refinement and a bold appearance expected from GMC. “The 2019 Sierra AT4 is designed for the customer who wants an elevated presence on the road and the capability to venture off life’s beaten path,” said Duncan Aldred, vice president of Global GMC. “It’s also the beginning for the AT4 brand, which will be seen on every vehicle in our lineup in the next two years.” Standard content on the 2019 Sierra AT4 includes: 2-inch factory-installed suspension lift Standard 4WD with a two-speed transfer case, locking rear differential and skid plates Off-road-tuned Rancho monotube shock absorbers 18-inch wheels with all-terrain tires or available mud terrain-rated Goodyear Wrangler Duratra...