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World debut for Kia Proceed Concept in Frankfurt

Extended hot hatch presents a new body type for Kia Low, lean and lithe – concept characterised by its rakish roofline, muscular proportions and compact footprint Hints at the design of the next-generation cee’d ‘Luminline’ feature creates an illuminated outline of concept’s glasshouse Choice of cabin materials inspired by bespoke tailoring and  haute couture ‘Memory Bank’ indulges passengers’ senses, evoking power, passion and performance with familiar motorsport-inspired aromas Kia Motors has unveiled the Proceed Concept today at the 2017 Frankfurt International Motor Show. Making its world debut in Frankfurt, and designed at Kia’s European design centre just 500 metres away from the Kia stand, the Proceed Concept indicates what the next-generation cee’d could look like.   Gregory Guillaume, Chief Designer Europe for Kia Motors, commented: “The Proceed Concept is our bold and engaging vision for a potential member of the next generation cee’d family. Embody...

Kia Proceed Concept Revealed Ahead of Frankfurt World Debut

Extended hot hatch presents a new body type for Kia Low, lean and lithe – concept characterised by its rakish roofline, muscular proportions and compact footprint Unique ‘Luminline’ exterior design feature – an illuminated outline of its glasshouse Hints at the design of the next-generation cee’d   Frankfurt, 7 September 2017  – Kia Motors has revealed new images of the Proceed Concept. Kia’s new concept car makes its world debut at the 2017 Frankfurt International Motor Show on 12 September.   Designed at Kia’s European design centre in Frankfurt, just 500 metres from where it will be unveiled, the Proceed Concept indicates what the next-generation cee’d could look like.   The concept presents a new body type for Kia. The extended hot hatch retains the athleticism of the current pro_cee’d model, while combining its striking visual presence with a dash of real-world versatility. Reworked and reimagined for a new generation of driver, it puts forwar...

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Mitsubishi Motors Debuts the MITSUBISHI e-EVOLUTION CONCEPT The embodiment of MMC's new "Drive your Ambition" Brand Strategy Tokyo, October 25, 2017 – At the 45 th  Tokyo Motor Show, which opens to the public on October 27, 2017, Mitsubishi Motors Corporation (MMC) will celebrate the world debut of the MITSUBISHI e-EVOLUTION CONCEPT. The all-electric high performance SUV embodies MMC's new brand strategy under the new "Drive your Ambition" global tagline, a strategy that reflects an adventurous and progressive mindset for inspirational design and product. The MITSUBISHI e-EVOLUTION CONCEPT is a technical prototype to illustrate the strategic directions of a renewed MMC brand that incorporates the strengths of SUV, EV, and the ability to integrate new systems for a connected mobility customer experience. Under this new ethos, MMC will expand its customer base, leveraging its strong pedigree of driving performance and reliability with breakthr...

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