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MotorWeek 80's Retro Marathon | Seasons 1-9 on shuffle (1981-1990)

New compact SUV to be called Volkswagen Taos

Taos SUV designed specifically for the North American Region, and the name was chosen to resonate with American customers Slots under Tiguan in the Volkswagen lineup Second proof point of Volkswagen’s doubling-up strategy for SUVs Official reveal on 10.13.20 Herndon, VA — Volkswagen of America, Inc. announced the name for its new compact SUV today—the Volkswagen Taos. The Taos model was designed specifically for the North American Region and, as such, the name was chosen to resonate with American customers. “We’re thrilled to announce the name for the newest member of the Volkswagen family,” said Hein Schafer, Senior Vice President for Product Marketing and Strategy, Volkswagen of America, Inc. “It was important to choose a name that really embodied the nature of the car and the town of Taos, New Mexico was a perfect fit. It’s a small city that offers big things—from outdoor adventure to arts and design and great cuisine.” “We are excited that Volkswagen has named thei...

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Mitsubishi Motors Debuts the MITSUBISHI e-EVOLUTION CONCEPT The embodiment of MMC's new "Drive your Ambition" Brand Strategy Tokyo, October 25, 2017 – At the 45 th  Tokyo Motor Show, which opens to the public on October 27, 2017, Mitsubishi Motors Corporation (MMC) will celebrate the world debut of the MITSUBISHI e-EVOLUTION CONCEPT. The all-electric high performance SUV embodies MMC's new brand strategy under the new "Drive your Ambition" global tagline, a strategy that reflects an adventurous and progressive mindset for inspirational design and product. The MITSUBISHI e-EVOLUTION CONCEPT is a technical prototype to illustrate the strategic directions of a renewed MMC brand that incorporates the strengths of SUV, EV, and the ability to integrate new systems for a connected mobility customer experience. Under this new ethos, MMC will expand its customer base, leveraging its strong pedigree of driving performance and reliability with breakthr...

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