Borgward Enters German Market This Year FRANKFURT, Germany , September 12, 2017 /PRNewswire/ -- Revenues rise above €1.5 billion within one year Nearly 70,000 vehicle orders received in China Partnership with Sixt Neuwagen World premiere of the ISABELLA Concept at the IAA motor show The Stuttgart -based automaker Borgward plans to enter the German market by the end of the year. " We are delighted that, following our successful start in China and other countries, we can now enter the German market, " said Ulrich Walker , CEO of Borgward Group AG, at the International Motor Show (IAA) in Frankfurt on Tuesday. The first units of the Borgward BX7 TS Limited E dition are expected to be delivered to customers in the fourth quarter. The limited Borgward BX7 TS edition and, later, the BX7 as well as the BX5 and the BX6 will initially be introduced in Europe with gasoline-powere...