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5 MARCH 2019 Aston Martin Lagonda is proud to present the Lagonda All-Terrain Concept, continuing the journey towards a new range of state of the art, luxury vehicles driven by zero emission powertrain technologies. Lagonda production is planned to start in 2022 at a new state of the art facility in St Athan, Wales - Aston Martin Lagonda’s ‘Home of Electrification’. Built around near-future technologies such as its advanced Battery Electric drivetrain, the Lagonda All-Terrain Concept is an ultra-stylish, supremely luxurious, fully electric emission-free vehicle that can transport its occupants to remote and spectacular locations. It develops the designs and materials seen in last year’s widely acclaimed Lagonda Vision Concept, tailoring them for the new and challenging environments that an all-terrain vehicle is capable of reaching. Lagonda aims to be the world’s first zero emission luxury brand. It will confound traditional thinking and take full advantage of the latest a...

6 February 2019, Gaydon, England: Aston Martin is poised to take the 89th Geneva International Motor Show by storm with the global debut of the Lagonda All-Terrain Concept. Following the successful relaunch of Lagonda as the world’s first luxury zero emission brand and the surprise debut of the Lagonda Vision Concept at last year’s Geneva Show, 2019 sees the reveal of Lagonda’s All-Terrain Concept. The first model Lagonda will put into production, the All-Terrain Concept bears the bold hallmarks of the Vision Concept. By taking full advantage of its zero emission platform Lagonda’s design team has created a car boasting extraordinary style and space efficiency combined with a rakish design language that demonstrates the unique freedom afforded by Lagonda’s commitment to zero emission powertrain technologies.   Joining the Lagonda All-Terrain Concept will be examples of Aston Martin’s three core series production sportscars: Vantage, DB11 AMR and DBS Superleggera. Tw...

09 May 2018, Gaydon, England: After stealing the 2018 Geneva motor show with the remarkable ‘Vision Concept’, Lagonda has confirmed plans for its first production model: a radical, sector-defining zero-emission SUV. Scheduled to be unveiled in 2021, the Lagonda SUV will be the first luxury SUV exclusively driven by zero emission powertrain technologies and will uphold all the qualities of the reinvented super-luxury marque. Not only will it feature an evolution of the incredibly bold design language first seen with the show-stopping ‘Vision Concept’, the SUV will be built around near-future technologies, such as its advanced Battery Electric drivetrain, making the Lagonda SUV the first of its kind: an ultra-stylish, supremely luxurious, fully electric emission-free vehicle. ‘In reviving one of the most iconic names in motoring we have created a unique opportunity,’ said Aston Martin President and Chief Executive Officer, Dr Andy Palmer. ‘One that allows us to cast aside an inherit...

The Lagonda. This might be the new design language for Aston Martin.