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Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover. The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration. “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.” The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecti

Friendly reminder. In a couple of hours... Stay tuned.  Building on more than a century of innovation, the Cadillac LYRIQ marks the beginning of a new chapter for the brand – one that is all-electric and redefines the boundaries and limits of mobility and connectivity. Today, Cadillac is laying the groundwork for this brighter future by rethinking the interaction between the driver and the vehicle. This is evident in the all-new Escalade with impressive technologies like the first curved OLED in the industry, the industry’s first AKG studio reference system and Super Cruise. Join Cadillac on Thursday, August 6, 2020 at 7 p.m. ET for the virtual debut of the Cadillac LYRIQ show car and introduction of the next chapter for the brand. We will go behind the scenes and hear from the extraordinary team making Cadillac’s vision a reality. As we look ahead to this momentous reveal, take a moment and view the above video, which celebrates Cadillac’s spirit of innovation and hope

See you on the 6th of August!