The BMW Group is forging ahead with digitalisation across all areas. Thanks to its capacity for innovation, not only does it develop cars and motorcycles for the premium segment that stir the emotions, it also devises customer-centric services that optimise the mobility experience. As part of the Digital Day 2018 event, the BMW Group is offering an insight into current product developments, technological concepts, innovations and manufacturing processes. Digitalisation is the dominant element in the radical ongoing transformation of personal mobility. It paves the way to a new driving experience, expands the possibilities for enhancing safety and comfort out on the road, and opens up new opportunities for efficient yet customer-focused development and manufacture of vehicles. The BMW Group is systematically forging ahead with digitalisation across all areas. Thanks to its capacity for innovation, not only does it develop cars and motorcycles for the premium segment that stir the emo