Jaaaag! No Jag.

Thanks, but no thanks. This is the very nightmare sentence of coach builders and design houses.
Bertone's B99 concept was rejected by Jaguar. "I saw it for the first time yesterday," Adrian Hallmark, Jaguar's global brand director, said last week at the Geneva auto show.

"It is not our concept. We appreciate the fact that Jaguar is interesting enough for people to do a concept around. It's not that we are offended by it, or against it - it is just not for us."

These were the words of Volvo some twenty-something years ago when Bertone showed its interpretation of a Volvo sportscar, that later became the famous 480 with its distinctive styling. The same was for Zagato after showing its guttwrenching Raptor concept in 1996, which was a proposal for Lamborghini as the almighty Diablo's successor. Then ItalDesign had to hear the same, in the case of Cala. The fact is that Jag's small sedan in due to be out in 2013 or 2014. "We want to access these new segments," said Hallmark. But he said a design for the car has not been chosen. "We have concepts all over the place," he said. "A lot of work has been done."