Like it? Don't? Thank to Fiat | Jeep Cherokee Returns

In the attempt to ruin all the brands of Chrysler and some Fiat (with the cheapest possible design), this is the latest creation.

Now that Alfa Romeo looks as it does (a far cry from La Bellezza non basta, hopefully they follow the Brera, the 159, 8C, and whatever left from decency, proportions and beauty), Lancia (or Chrycia - two steps from suicide, the only car they have is the Delta), Maserati (going upscale Fiat - New Quattroporte AKA Grand Linea with some fine touches, hope the next Maseratis will have Maserati cues too), Dodge (when did they stop manufacturing Dodge), the Viper (okay, now time to hire some professional designers and stop playing the bad boy), Chrysler (yet to enter the automotive business, you can't be serious with the - outdated by birth - 300 it's a joke, but not funny anymore), now the time has come to ruin Jeep, too. Has it? You tell us after seeing the Alfa Cherokee. 

The only brand alive and kicking (with NEW ideas indeed) from the entire FIAT Chrysler crowd being Ferrari and some of the FIAT 500.   

Though words. Maybe. But they are coming from heart to wake up something. 
Fiat lux. Let there be light. And let's hope there will be. 
At least some rays of light. 

February 22, 2013 , Auburn Hills, Mich. - Jeep® Cherokee. The name is instantly recognizable as the most capable and versatile mid-size SUV in the world. For 2014, Jeep brings the Cherokee name back to North America with the debut of its all-new mid-size sport-utility vehicle.
Set to debut at the New York International Auto Show in March, the all-new, “no-compromise” 2014 Jeep Cherokee sets a new standard with even more best-in-class capability, exemplary on-road driving dynamics, and fuel economy improvements of more than 45 percent versus the outgoing mid-size SUV model.
The all-new 2014 Jeep Cherokee will be built in the United States at Chrysler Group’s Toledo Assembly Plant in Toledo, Ohio, and will arrive in dealer showrooms in the third quarter of this year.