- First look at the new interior
- Full external reveal will be made in August
One of the most anticipated car launches of recent years – Volvo’s all-new XC90 – begins today. Volvo Car Group (Volvo Cars) has created a launch programme that will unveil the car from the inside out, meaning that it will start by disclosing the many new interior features of the car and culminate in the full external reveal in August.
The original XC90 was launched in 2002, and it revolutionised the SUV segment with its combination of space, versatility and safety. It went on to become a global sales phenomenon. As will be made clear in coming weeks, the all-new XC90 will also be a transformational vehicle in its market segment.
As a taste of what is to come, today, Volvo Cars provides the first glimpse of the interior of the car.
The new interior is the most luxurious to have been designed for a Volvo, taking its inspiration from the country of Volvo’s birth, Sweden, which has a global reputation for integrating the latest technology with design that is clean, beautiful and crafted from the finest materials.
Volvo Car Group (Volvo Cars) has released the first interior images of the all-new Volvo XC90, one of the most anticipated car launches of recent years.
“The most striking feature is a tablet-like touch screen control console, which forms the heart of an all-new in-car control system,” said Thomas Ingenlath, Senior Vice President Design of Volvo Cars. This system is virtually button free and represents an entirely new way for drivers to control their car and access a range of Internet-based products and services.
The new XC90’s interior combines materials such as soft leather and wood with handcrafted details including a gear-lever made of crystal glass from Orrefors, the famous Swedish glass maker, and diamond-cut controls for the start/stop button and volume control.
“These details are designed to become the jewels of the interior. They add a bit of exclusive playfulness rather than pure functionality,” said Robin Page, Volvo Cars’ Interior Design Director.
The all-new XC90 is the first Volvo to use the company’s Scalable Product Architecture (SPA), which creates a far wider range of design options, improves driveability and permits the inclusion of the latest safety features and connected in-car technologies, while at the same time increasing interior space.
“Our new interior architecture is pure and uncluttered, while still radiating the sophisticated confidence and formality that luxury SUV customers expect,” said Peter Mertens, Senior Vice President Research and Development of Volvo Cars.
New seats
Volvo Cars already enjoys a reputation for providing the most comfortable seats in the industry. The new XC90 enhances this reputation by offering innovatively designed seats that also free up interior space for passengers both in the second and third seat rows, helping to make the new XC90 a genuine 7-seater.
“Just like classic Scandinavian chairs, our new seats prove that seats don’t need a lot of thick padding to be comfortable. The full seat core has an ergonomic shape that resembles the human spine. A multitude of adjustment possibilities makes it possible for the individual user to create an ideal seating position,” says Mr Page.
The standard Comfort seats are available with intuitive, smooth power operation, including adjustable side bolsters, seat cushion extension, multi-directional lumbar support and vertical adjustment of the headrests. Three settings can be stored in the memory. Ventilation and massage functions are optional.
The all-new, optional Contour seat has been designed to offer excellent side support all the way from the shoulders to the thighs.
Individual second row seats and more space in the third row
The second row features three individual seats with recline adjustment. The sliding function can be used to create more legroom for the passengers in the third row – or to increase loading space if the third row seats are folded flat. An integrated child booster cushion in the centre seat is optional.
“These details are designed to become the jewels of the interior. They add a bit of exclusive playfulness rather than pure functionality,” said Robin Page, Volvo Cars’s Interior Design Director.
All seven seats feature three-point safety belts with pre-tensioners, and all the seat rows are covered by the improved Inflatable Curtain airbags in a side impact or rollover situation.
The all-new Volvo XC90 includes a number of storage options for the driver and all the passengers. All the seats in the second and third rows can be folded individually, which creates outstanding loading flexibility. The third row seats can also be specified with power operation.
Four-zone climate system
A pleasant and fresh interior climate is a vital part of wellbeing when driving. The all-new Volvo XC90 can be specified with a four-zone climate system with individual settings for the occupants in the front seats and in the second row. A separate air-conditioning unit for the third row is standard or optional depending on the market.
Volvo Cars’ CleanZone air purification system, one of the most efficient on the market, has been further improved by adding a new filter for more efficient capture of small, harmful particles and pollen in the incoming air.
All seven seats feature three-point safety belts with pre-tensioners, and all the seat rows are covered by the improved Inflatable Curtain airbags in a side impact or rollover situation.
The all-new Volvo XC90 includes a number of storage options for the driver and all the passengers. All the seats in the second and third rows can be folded individually, which creates outstanding loading flexibility. The third row seats can also be specified with power operation.
Four-zone climate system
A pleasant and fresh interior climate is a vital part of wellbeing when driving. The all-new Volvo XC90 can be specified with a four-zone climate system with individual settings for the occupants in the front seats and in the second row. A separate air-conditioning unit for the third row is standard or optional depending on the market.
Volvo Cars’ CleanZone air purification system, one of the most efficient on the market, has been further improved by adding a new filter for more efficient capture of small, harmful particles and pollen in the incoming air.
The all-new XC90 is the first Volvo to use the company’s Scalable Product Architecture (SPA), which creates a far wider range of design possibilities, improves driveability and permits the inclusion of the latest safety features and connected in-car technologies, while at the same time increasing interior space.
The story of the latest advancements within safety and interior air quality will be released in late July/early August, while the reveal of the technology highlights, including chassis and powertrains, will start in mid-July and continue throughout the summer until the exterior launch at the end of August.
“The customer and the customer experience are at the heart of everything we do at Volvo Cars. We don’t do technology for technology’s sake – everything in a Volvo is there to make our cars safer and more pleasurable to drive,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Cars.
The story of the latest advancements within safety and interior air quality will be released in late July/early August, while the reveal of the technology highlights, including chassis and powertrains, will start in mid-July and continue throughout the summer until the exterior launch at the end of August.
“The customer and the customer experience are at the heart of everything we do at Volvo Cars. We don’t do technology for technology’s sake – everything in a Volvo is there to make our cars safer and more pleasurable to drive,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Cars.
Comments
Post a Comment