Skip to main content

The WORST Engines Ever Made (DO NOT BUY!)

Post a Comment

Detroit Electric: Pure Electric Performance





DETROIT, USA, October 17, 2014 – As the preparations for the introduction of its SP:01 electric sports car gather momentum, global EV manufacturer Detroit Electric has revealed a bold new brand identity and provided a hint of the final exterior design of the company’s new vehicle.
Supporting the launch of its new brand identity, which includes a recharged corporate logo and colour palette, Detroit Electric has also released an innovative ‘teaser’ brand film and is finalising a new-look website that will support the introduction of the new corporate identity. The re-brand is the latest initiative in the company’s marketing strategy as Detroit Electric gears up for the start of sales of the SP:01, and follows the announcement of successful prototype testing in June this year.
The company’s logo has been modernised to reflect Detroit Electric’s pioneering and energetic values. A sympathetic restoration of the original round Detroit Electric badge, the new logo has been carefully evolved to reflect the brand’s new colours of blue and white, while maintaining the art deco character and integrity of the original styling. The new logo will be displayed as a badge on the company’s pure electric vehicles, as well as on future products, and for corporate communications applications.
The introduction of the new blue and white colour palette represents the company’s pure electric positioning. Blue represents energy and modernity, and is reminiscent of lightning storms where ionised oxygen produces an electric blue effect, while white provides purity, simplicity and a bold contrast to the blue.
Albert Lam, Chairman and CEO of Detroit Electric, said: “This new creative direction reflects Detroit Electric’s passion to deliver premium, design-driven products. We are proud to identify with the original Detroit Electric company’s history and look forward to enhancing the core values of this historic brand through innovation, pioneering spirit and performance. The new corporate identity has modernised the brand’s image to ensure it is fit for today’s rapidly evolving market, while preserving some of the magic and heritage of the original Detroit Electric brand.”
To support the new corporate identity, Detroit Electric has launched an innovative brand video that teases the look of the Detroit Electric SP:01 sports car. The film takes its inspiration from the brand’s mantra of ‘Pure Electric Performance’ and depicts the creation of the SP:01 out of electricity, starting with a spark to signify the renaissance of Detroit Electric, which grows into a storm of electrical energy that takes the exterior shape of the company’s first production car.
Detroit Electric will also launch a new-look website towards the end of this month which will fully reflect the company’s new corporate identity. The website will feature updated information about Detroit Electric’s forthcoming SP:01.
The teaser video and new brand identity can be seen at www.detroit-electric.com from October 17, 2014.
Labels:

Comments

Post a Comment

Popular posts from this blog

Cute girl drifting in rally car unfastened

121 comments
More

The 9th Dream Car from the Top 10: GM-X Stiletto

When we think of dream cars, our minds often race to sleek designs, innovative technology, and that unmistakable feeling of pure, unbridled passion. The GM-X Stiletto encapsulates all of these elements and more, making it a worthy contender in our top ten list. Ranked at number nine, this concept car from 1964 remains a beacon of automotive ingenuity and a symbol of a bygone era that continues to inspire. A Journey Back to the Jet Age To fully appreciate the GM-X Stiletto, we must travel back to the 1950s and '60s, a time when America was captivated by the future. The jet-age was in full swing, and cars were designed with a sense of bold optimism. Under the visionary leadership of Harley Earl and Bill Mitchell, General Motors created vehicles that mimicked the sleek lines and advanced technologies of jet aircraft. The GM-X Stiletto, born in 1964, was a product of this era's boundless imagination. The Visionary Design The GM-X Stiletto was first unveiled at the 1964-1965 World’s...
Post a Comment
More

【中継】日産モータースポーツファンイベント

28 comments
More

10 Newest Cars and SUVs by South Korean Manufacturers (2025-2026 Lineup ...

Post a Comment
More

Chevrolet Concept Cars: Ten Of Our Favorites

Most celebrations of Chevrolet's centennial surround the automaker's production vehicles. Why not? After all, this is the brand that birthed legends like the Bel Air, Corvette, and Camaro, among others. Those vehicles are certainly worth celebrating, but we can't help but wonder: what about the Chevrolet cars that never saw a production line? We've scoured through the history books (and our memory banks) to pick out ten of our all-time favorites.
Post a Comment
More

Bass And Boobs + Skirt Trick & Can Trick

39 comments
More

Aventador S | The design draws inspiration from predators and aeronautics

As much as the Aventador is the car most entitled to represent the Lamborghini brand values, the Aventador S is the expression of the Lamborghini flagship par excellence, embodying the utmost synergy between design and engineering in pure Lamborghini style. The “S” has existed for 50 years The first Lamborghini S model was launched 50 years ago to represent the evolution of already revered icons. In fact, the further development of the Miura into a more improved version dates back to 1968, followed by Islero, Countach and Urraco. When the Aventador reaped this legacy and decided to surpass itself, the Aventador S was born. The design draws inspiration from predators and aeronautics The Aventador S presents pure refinement of the iconic design that remains true to the Lamborghini DNA, enhancing its mix of dynamism, refinement and aggressiveness. The sharp lines and surfaces of the front end evoke images of a shark fin, transmitting the same force and elegance when d...
Post a Comment
More

Chevrolet Racing Claims 14 Championships in 2013

Post a Comment
More

INFINITI QX50: A luxury crossover with world-first technologies and an all-new platform

NASHVILLE, Tenn. –  The new 2019 QX50 is the most compelling INFINITI to date. Based on an entirely new platform, the new QX50 is a mid-size crossover with world-first technologies, standout design and unrivaled interior space. " The 2019 QX50 is the most important vehicle we have ever launched, and it embodies everything the brand stands for: beautiful design, advanced technology and empowering performance.  As a luxury, mid-size crossover, it's the right vehicle at the right time in one of the world's fastest growing segments." Christian Meunier, INFINITI Global Division Vice President VC-Turbo – the world's first production-ready variable compression ratio engine The VC-Turbo engine is the world's first production-ready variable compression ratio engine, transforming on demand. A breakthrough in combustion engine design, the 2.0-liter VC-Turbo engine adjusts its compression ratio to optimize power and efficiency. It combines the power of a 2...
Post a Comment
More

1985 Audi Sport Quattro: The Group B Homologation Special

In Austria in 1980, just a year after four-wheel drive cars became eligible to compete in the WRC, Audi debuted the first Quattro rally car and forever changed the sport. Over the next half of the decade (and onwards, if you count the Pikes Peak specials), these Audis would be subjected to a period of rapid iterative evolution that led to the short-wheelbase Sport Quattro models that helped define the infamously fast and dangerous era of Group B rallying. The relatively lax nature of the Group B regulations gave rise to a number of downright ferocious cars from Audi’s competitors (most notable being Lancia and Peugeot), and while it was not the most successful nor technologically advanced of these top tier cars by the end of the Group B era, the Sport Quattro is a worthy poster child for the lot of them—being first to the punch has its advantages. The advent of the Group B class provided manufacturers with practically every leeway imaginable given they adhered to a basic s...
Post a Comment
More

Labels

Show more