
In terms of design BMW in last decade or so has been more or less...invisible. (Well, industrial waste would be a more proper expression, but we love BMW, so we don't say this. )
Until now.
BMW was a manufacturer that used to build cars. But that was long ago. Since then, they pollute the streets with good quality, uber-boring products, looking so average that even C-3PO would cry for its eyes. Most of them were/are good. Maybe. But that is not the case. Yet when we look up in the dictionary for the word boring, BMW was right next to Audi.
Until now.
Now with this heavy Infiniti conceptual style-taste design, it seems they are back in business. These proportions seem right, the flair is back, it really looks like a car that was designed by people who love cars and design cars. Not products.
So finally this is a car. Their last models, where we could use the term design and BMW in the same sentence, was the i-series, the GranCoupe and...the 1st gen X6. Many people criticize the Bangle-era, but that was design in its purest form. Simple, clean and innovative. Hell, some of those things look more modern than their successors.
Harsh words? Google for 8 Series E31, M1, Z1, Z8 and you will wonder if these were ever made by the same company. Yes, those were cars made with passion by a company that loves cars.
But tomorrow is a great day.
BMW is back on the car manufacturer map. The passion is coming again. At least in a concept form. But unlike many others, they usually have the guts to produce what they dream. These sculpted lines make us dream too, makes us want to look at it, as a piece of art, not just drive it.
And that makes all the difference.
And that makes all the difference.
So, welcome BMW!
Willkommen. Schon wieder.
Willkommen. Schon wieder.








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