The Jaguar brand has unveiled its new dedicated design studio in Gaydon, Warwickshire, UK, bringing the entire design team into one purpose-built creative space for the first time in the marque’s 84-year history.
The aesthetic of modern luxury is characterised by timeless beauty, a combination of high-grade technology and craftsmanship as well as a reduction to what is really important. The aim is to spark a desire for the brand. The atmosphere created by the design conveys a reduced, but not distant appearance that is modern and timeless. Black and silver are the dominant colours that create a stage for highlights, but also stage innovations to be complemented by a warm colour range. Natural materials, such as leather and wood give a feeling of being approachable and can be harmoniously combined with technical and innovative highlights. Modern graphic elements that quote the typical Mercedes style idioms or pick up on the brand make the brand identity stronger. Exterior design: sporty, dynamic, emotional Characteristic exterior design elements of Mercedes-Benz vehicles include the striking radiator grilles, dynamic side lines and sensually traversing surfaces that largely do away ...
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