FERRARI AND POLTRONA FRAU PRESENT “COCKPIT”, THE NEW OFFICE CHAIR: PASSION FOR AUTOMOTIVE EXCELLENCE IN AN ARMCHAIR
Maranello, 7 aprile 2017 – Ferrari and Poltrona Frau present “Cockpit”, the first office chair ever designed by Ferrari Design Centre. Produced by Poltrona Frau, that has upholstered the interiors of Ferrari cars since the 80’s, it is neither a car seat nor a pure piece of furniture or design. It is a contemporary hybrid that brings together two brands, a blend of automotive know-how and the culture of living that celebrate the 70thanniversary of the Maranello carmaker. An office chair that captures the excitement, the speed of the driver’s seat, as well as the passion for racing. The Cockpit is a place where concentration, quick reflexes and intuition join with a will to win. It is a space where the contact between the body and the seat creates dynamic sensations that help the driver to control the car as efficiently as possible. The armchair has an architectural and modular structure, and offers expansion possibilities. For the moment two versions are available: the Presiden