SAO PAULO, Brazil - Bold, vibrant, passionate … and that's just the color!
Be prepared for some real drama from Nissan when Shiro Nakamura, Senior Vice President and Chief Creative Officer of Nissan Motor Co., Ltd., reveals a new concept car at the 27th Sao Paulo International Motor Show (October 24 - November 4).
The high-character concept will introduce a unique new genre to the automotive world. The vehicle has been created specifically for the Sao Paulo show with Brazilian designers. Built in Brazil, it underlines the strategic importance of Brazil for Nissan's growth plans.
Nissan doubled its sales to claim almost 2% of the Brazilian market in 2011 and aims to account for more than 5% of new car sales in the country by 2016. This goal is backed by a new manufacturing facility that is currently under construction in Resende which will produce up to 200,000 units when operations start in 2014.
"The showcar will dazzle on two counts," said Nakamura. "It is a genuinely new and exciting concept, and it will explode with energetic design and impressive color that fully express our impression toward the country. When our designers arrived in Brazil to start work on the project, they loved the vibrancy and passion of the country but were a little surprised in the rather conservative colors of the cars on the streets. They all seemed to be monochrome - silver or black. Finally, they've made sure our showcar might have a color as lively as the country."
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