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Collezione Automobili Lamborghini celebrates the Urus Super SUV with a special edition of co-branded personalized collections Sant'Agata Bolognese, 12 December 2017 – Collezione Automobili Lamborghini presents special editions in collaboration with Enzo Bonafè, Hettabretz and Tecknomonster, celebrating the newly launched Lamborghini Urus Super SUV. Enzo Bonafè, presents two super-comfortable moccasins from its luxury handmade shoe collections, each offered in three different colors. Hettabretz, the fashion house in Bologna famous for leather outerwear, takes inspiration from the Super SUV for an elegant, customizable suede jacket, available in a limited run of just 30 pieces. Carbon fiber luggage manufacturer Tecknomonster creates two travel sets, each consisting of four suitcases, designed specifically for the Urus’ trunk. The environment in which clients can select and customize these collections also reflects their exclusive tailor-made qualities. The special edi

Maranello, 7 aprile 2017 – Ferrari and Poltrona Frau present “Cockpit”, the first office chair ever designed by Ferrari Design Centre. Produced by Poltrona Frau, that has upholstered the interiors of Ferrari cars since the 80’s, it is neither a car seat nor a pure piece of furniture or design. It is a contemporary hybrid that brings together two brands, a blend of automotive know-how and the culture of living that celebrate the 70thanniversary of the Maranello carmaker. An office chair that captures the excitement, the speed of the driver’s seat, as well as the passion for racing. The Cockpit is a place where concentration, quick reflexes and intuition join with a will to win. It is a space where the contact between the body and the seat creates dynamic sensations that help the driver to control the car as efficiently as possible. The armchair has an architectural and modular structure, and offers expansion possibilities. For the moment two versions are available: the Presiden

MOVABLE SEAT CUSHION AND BACK REST In humans, the spine acts to stabilize the head. It allows the pelvis and chest to rotate in opposite directions, stabilizing movement of the head even while walking or jogging. To recreate this movement in car seats, the seat cushion and back rest were designed to move kinetically with occupant weight and external forces. Simply sitting in the seat helps stabilize head movement caused by vehicle motion, keeping the field of vision steady, improving ease of driving and comfort. SYNTHETIC SPIDER SILK The threads at the back rest of the spider web-pattern construction are made from environmentally-friendly, synthetic spider silk materials* instead of petroleum-derived materials. The main component of this material is protein, which is created through microbial fermentation, then spun and processed into a new material offering superior shock absorbance. *QMONOSTM material developed by Spiber Inc.

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