CROSS HUB CONCEPT Introducing the CROSS HUB CONCEPT, a new “lifestyle car” to load up the fun and link the outdoors to the city. What would make a car uniquely Yamaha? Yamaha designs and builds all kinds of mobility products for a variety of fields of recreation, from motorcycles and bicycles to marine products and more. The “CROSS HUB CONCEPT” model was born of the desire to interconnect those many forms of fun. By bringing together and fusing some of the possibilities presented by our diverse mobility portfolio, a new take on the unique style of Yamaha was born. The point we focused on was making everything “just the right size.” This meant finding a body size suitable for use either on- or off-road while being maneuverable in the city, and still having sufficient utility to transport other Yamaha recreational products. In order to create a cabin seating four adults as well as a rear cargo bed that could carry up to two motorcycles, we adopted a unique process for the desi