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Nissan launches first smartwatch to connect car and driver performance

ROLLE, Switzerland (9 September 2013) – Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data. The watch, unveiled today ahead of its display at the Frankfurt Motor Show (10-22 September 2013), is Nissan’s first step into wearable technology and epitomises its ‘fan first’ approach to performance. The Nissan Nismo Watch will allow drivers to: monitor the efficiency of their vehicle with average speed and fuel consumption readings; access vehicle telematics and performance data while on track; capture biometric data via a heart rate monitor; connect to the car using a smartphone app via Bluetooth Low Energy; receive tailored car messages from Nissan; Gareth Dunsmore, Marketing Communications General Manager, Nissan in Europe, commented: “Wearable technology is...

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Mitsubishi Motors Debuts the MITSUBISHI e-EVOLUTION CONCEPT The embodiment of MMC's new "Drive your Ambition" Brand Strategy Tokyo, October 25, 2017 – At the 45 th  Tokyo Motor Show, which opens to the public on October 27, 2017, Mitsubishi Motors Corporation (MMC) will celebrate the world debut of the MITSUBISHI e-EVOLUTION CONCEPT. The all-electric high performance SUV embodies MMC's new brand strategy under the new "Drive your Ambition" global tagline, a strategy that reflects an adventurous and progressive mindset for inspirational design and product. The MITSUBISHI e-EVOLUTION CONCEPT is a technical prototype to illustrate the strategic directions of a renewed MMC brand that incorporates the strengths of SUV, EV, and the ability to integrate new systems for a connected mobility customer experience. Under this new ethos, MMC will expand its customer base, leveraging its strong pedigree of driving performance and reliability with breakthr...

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