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Showing posts from March 23, 2017

Separated At Birth: LOTEC Sirius & C1000 Meet For The First Time | Capturing Car Culture

ŠKODA Crystal Design

ŠKODA DESIGN: Clear and emotive design language inspired by Czech crystal glass art

Mladá Boleslav, 23 March 2017 – ŠKODA DESIGN emphasises its commitment to a distinct design identity with continuous development of its design language. Harmonious proportions, clean-cut lines, bold contours and crystalline features are combined to create a design that places a focus on precision and clarity. One of the sources of inspiration for ŠKODA’s designers is Czech crystal glass art, which is characterised by outstanding craftsmanship. This yields an expressive, emotionally charged design which harmoniously combines aesthetics and functionality. “Within just a few years, ŠKODA’s new design language has already yielded a number of sensational design studies which point towards the future of our brand,” said Karl Neuhold, Head of Exterior Design at ŠKODA. “Our objectives are clearly defined and we are now ready to present the next step.” With harmonious proportions, clear contours, precise lines and clean-cut edges in both the exterior and interior, the ŠKODA DESIGN DNA de...

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The aesthetic of modern luxury is characterised by timeless beauty, a combination of high-grade technology and craftsmanship as well as a reduction to what is really important. The aim is to spark a desire for the brand. The atmosphere created by the design conveys a reduced, but not distant appearance that is modern and timeless. Black and silver are the dominant colours that create a stage for highlights, but also stage innovations to be complemented by a warm colour range. Natural materials, such as leather and wood give a feeling of being approachable and can be harmoniously combined with technical and innovative highlights. Modern graphic elements that quote the typical Mercedes style idioms or pick up on the brand make the brand identity stronger. Exterior design: sporty, dynamic, emotional Characteristic exterior design elements of Mercedes-Benz vehicles include the striking radiator grilles, dynamic side lines and sensually traversing surfaces that largely do away ...

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