and a helmet, too. Or two. NEW YORK – As a continuation of an extensive collaboration with Lucasfilm Ltd. in support of "Rogue One: A Star Wars Story," Nissan is bringing an immersive "Rogue One: A Star Wars Story"-inspired experience to consumers visiting the Nissan booth at the 2017 New York International Auto Show. The activation launches in Gotham City following the Blu-ray™ and Digital HD release of "Rogue One: A Star Wars Story" on April 4. "After hosting an extremely successful 'Rogue One: A Star Wars Story' consumer experience at previous auto shows, we felt it absolutely necessary to host an encore experience in New York," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. "In response to our alliance with Lucasflim, we've seen a drastic increase in awareness and sales of the 2017 Nissan Rogue. The excitement displayed by consumers visiting these ...