KODO: Soul of Motion Breathing Life Into The Car In 2010, Mazda inaugurated a new design philosophy: KODO—Soul of Motion. To us, a car is more than just a means of transport or a mass of metal. It should be a vital presence in people’s lives, like a friend or family member. That’s why the KODO design philosophy is all about breathing life into the very form of our cars. Mazda has captured the energy found in the frame-by-frame dynamism of living creatures as they move, and infused this energy and rhythm into the form of our vehicles, creating cars with a vitality that makes them truly alive. This is our philosophy—an all-encompassing vision that we intend to carry forward and develop into the future as an ongoing tradition. We will need to develop our aesthetic style still further if we are to continue these values into the future. For the coming generation of Mazda vehicles, we are creating a look that is even more elegant than anything seen before, yet with the sense of vitali...