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The Home of Rolls-Royce in Goodwood, West Sussex, is a global centre of luxury manufacturing excellence. The Bespoke Collective of designers, engineers and craftspeople who operate from this world-renowned facility restlessly create innovative and sophisticated means for Rolls-Royce clients to bring their Bespoke visions to life. Illuminated nameplate and star cluster revealed as first Bespoke feature for new Ghost Developed over two years and more than 10,000 collective hours Reflects minimalist Post Opulent philosophy that informed new Ghost design Announced ahead of new Ghost digital reveal on September 1 at 13:00 BST #rollsroyceghost The Home of Rolls-Royce in Goodwood, West Sussex, is a global centre of luxury manufacturing excellence. The Bespoke Collective of designers, engineers and craftspeople who operate from this world-renowned facility restlessly create innovative and sophisticated means for Rolls-Royce clients to bring their Bespoke visions to life....

When reviewing client feedback from the first Goodwood Ghost, it was clear that its cocooning, near-silent acoustic properties were of the utmost importance. These men and women operate in complicated business worlds and value the sense of calm and wellness that their Rolls-Royce creates. Therefore, in creating new Ghost, the marque’s team of acoustic specialists were obsessively focussed on this highly complicated engineering task. To achieve a sense of absolute serenity, the acoustic team began by adapting the marque’s proprietary aluminium spaceframe architecture, which itself offers benefits owing to the metal’s higher acoustic impedance compared with steel and its construction from complex forms rather than flat, resonant surfaces. A double-skinned bulkhead section was selected to insulate the cabin from the already near-silent 6.75-litre V12 engine and cavities in the roof, boot and floor were created to fill with more than 100kg of sound-absorbing materials. Additionally, do...

10 August 2020, Goodwood - embargoed to 07:00 pm EDT Third of four animated films offering insight into the substance of new Ghost Reveals highly advanced Planar chassis system with world-first suspension technology New episode of Podcast series exploring new Ghost available now The first Goodwood Ghost reflected a layer of clients who use their Rolls-Royce in a completely unique way. These men and women required a motor car able to offer an impeccable chauffeur-driven experience as well as a vibrant dynamic personality when they chose to drive it themselves. In 2009, when the first Ghosts entered the market, this collective of business leaders, founders and entrepreneurs were unanimous in their feedback that the marque had created a product that balanced their requests perfectly. When these clients were informed that Rolls-Royce would begin developing a new Ghost, their request was simple: deliver a motor car that they could use even more; something even more refined ...