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James Bond Lotus Special at the Top Gear Test Track

Toyota's New "LQ" Wants to Build an Emotional Bond with Its Driver

Toyota City, Japan, October 11, 2019―Toyota Motor Corporation (Toyota) today announced the "LQ", a concept vehicle that leverages advanced technology to build an emotional bond between car and driver. The next generation of the Toyota "Concept-i", a concept vehicle first exhibited at the 2017 Consumer Electronics Show, LQ is equipped with automated driving capabilities and "Yui," a powerful artificial intelligence-powered interactive agent designed to learn from the driver and deliver a personalized mobility experience. "In the past, our love for cars was built on their ability to take us to distant places and enable our adventures," said LQ development leader Daisuke Ido. "Advanced technology gives us the power to match customer lifestyles with new opportunities for excitement and engagement. With the LQ, we are proud to propose a vehicle that can deliver a personalized experience, meet each driver's unique mobility needs, and bu