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Showing posts from April 7, 2020

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Polestar Precept

Precept, the car with which Polestar envisions its future, was created to showcase three key areas for the Swedish brand: sustainability, digital technology and design. Following its digital reveal in February, Polestar CEO Thomas Ingenlath now takes a look at Precept in detail, and in reality, in Gothenburg, Sweden. The name “Precept” was chosen to emphasise the vehicle’s role in setting out Polestar’s intent as the contemporary electric performance brand. A precept is a manifesto of things to come; a declaration. The car signifies an important milestone for Polestar as a standalone brand, describing a unique design philosophy that remains firmly embedded in Polestar’s brand values: pure, progressive and performance. “People ask me all the time, ‘what is the future of Polestar?’, and of course we are not showing our future models just yet,” comments Thomas Ingenlath. “But Precept shows you where we will be heading – our design direction, our ambitions about sustainability

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