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Electric secret agent car: the Porsche Mission E sports car has a role in the new animated family film from Playmobil. The concept car is the prototype for the first all-electric Porsche, the Taycan, which will be launched in September. In the movie, the character of secret agent Rex Dasher drives a white Mission E. The German premiere will take place in Munich on August 4. The film will then open in cinemas throughout Germany on August 29. This is the first film project of Porsche and Playmobil, who have been jointly developing play sets and collaborating in the field of marketing since 2014. “Porsche was Playmobil's first licensed product. Since then we have brought out a carefully designed new set every year, each of which has been enthusiastically received by children, teenagers and their parents,” says Kjell Gruner, Head of Marketing at Porsche AG. “This successful cooperation will now be crowned by a movie.” With the matching play set, the companies will also prese...

"Porsche is unlikely to lower itself to gimmicks or use sound effects to mimic a bubbling eight-cylinder, but we will give due consideration to sound as an emotional factor in the Mission E, using the design approach typical of Porsche and incorporating a clear reference to the technology."  Stefan Weckbach, Porsche

70 years of sports cars at Porsche Porsche 70 Years Of Sports Cars Stuttgart. Fast. Pure. Emotive. For the past 70 years, the Porsche brand has been synony-mous with sports car construction at the very highest level. The first vehicle to bear the Porsche name was registered on June 8, 1948: It was the 356 “No.1” Roadster. This is the day on which the Porsche brand was born. The Type 356 turned Ferry Porsche’s dream of a sports car into a reality. “His vision at that time embodied all of the values that still define the brand to this day”, said Oliver Blume, Chairman of the Executive Board of Porsche AG, at yesterday’s New Year Reception at the Porsche Museum. Representatives from the state of Baden-Württemberg as well as from the city of Stuttgart and the worlds of politics, economics and society, joined Porsche to celebrate the beginning of its anniversary year with the slogan “70 years of the Por-sche sports car”.  “Tradition is a commitment. Without our tradition ...