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2019 Honda Tomo Concept

Turin, 12 February 2019 – Another world premier for the Istituto Europeo di Design which returns to the Geneva International Motor Show to present Tomo, the electric concept car created in partnership with Honda Design. Tomo is the thesis project produced by the 13 students of the two-year Master in Transportation Design at IED Torino, a venue of the network that has attracted young people from all over the world and educates them to become the designers of the future. Just like in an automotive design centre, the Japanese company asked students to work on a brief, Honda next "fun" driving, with the aim of designing what they think should be the ideal means of transport for young people in the next six years. Months of planning and extensive research on key values like friendship, driving fun and respect for the environment led to the creation of Tomo, an electric concept car halfway between a smart device and a mobility tool that combines the needs of free time leisure

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