Evolution meets revolution Electromobility is changing the face of Porsche from the ground up. The eighth generation of the 911, however, remains an expression
of puristic sports car culture. How does a brand manage to remain true to itself by constantly reinventing itself? by Harald Willenbrock It is a warm early afternoon, around 1 pm, in an inconspicuous hall in an industrial zone on the edge of Stuttgart. The windows of the building are completely covered up, the gates are carefully locked so that nobody can look in or come in without authorisation and nothing is leaked to the outside. Inside is a bewilderingly camouflaged test model of the Taycan. In 70 years of sports car history, it is the first purely battery-powered Porsche from Zuffenhausen. At this point, only rough outlines are known about; the trade journals are outdoing each other with more or less futuristic phantom images, but one thing is clear: the Taycan will enter a completely new di...