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The starting point for every Evija specification is an all-new touch-screen configurator. Designed especially for Lotus, its ultra-powerful graphics processor creates stunning high-definition ‘photo-realistic’ images and animations. Developed using advanced gaming software, these allow the buyer to build and personalise their own car from the ground up and visualise it from every angle, inside and out.

Lotus Cars Design Director Russell Carr and Chief Aerodynamicist Richard Hill share their vision for Evija, the first British all-electric hypercar - For The Drivers.

(Dubai, UAE – 19 September 2019) – The all-new Lotus Evija hypercar has made its debut in the Middle East as part of a series of exclusive media and VIP events. The covers came off at an unveiling at the stunning Lotus Dubai retail outlet, with Phil Popham, CEO, Lotus Cars and Russell Carr, Director, Lotus Design, presenting the all-electric two-seater to invited guests. They were joined by Karl Hamer, CEO of Adamas Motors, Lotus’ retail partner in the United Arab Emirates, plus other members of senior management from both companies. Phil Popham commented: “It’s fantastic to be back in the UAE, and even better to be here as the Evija hypercar makes its regional debut. The Middle East is well-known for its passion for performance models, and this is an important market as we grow the Lotus brand significantly with new products.” He added: “We believe the Evija will really appeal to Gulf state customers, and we’re developing the car with them – and particularly the local cli