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IRVINE, Calif., January 23, 2020 – In a preview of what’s to come in Kia Motors’ Super Bowl ad for the all-new 2021 Seltos SUV, we see a strong and determined child as he enters a room teeming with journalists. After making his way to the podium he looks out across the assembled crowd and says, “First question.”  A reporter quickly replies, “What keeps you going out there?” Scheduled to air in the third quarter, Kia’s 60-second spot focuses on overcoming adversity to achieve the impossible dream. And the hardscrabble journey at the center of the story inspired Kia to establish the “Yards Against Homelessness” charitable initiative as a continuation of its “Give It Everything” brand personality. Following the overwhelming success of the Kia Telluride, the first SUV to win the “Triple Crown” of the auto industry’s most prestigious accolades – North American Utility Vehicle of the Year; MotorTrend SUV of the Year; andCar and Driver 10 Best – the refined and right-sized all-...

The music is changing: Maserati starts testing its first 100% electric powertrain Modena, 23 January 2020 – Implementing its plans for the electrification of its range, as previously announced, Maserati has started the testing phase of its new full electric propulsion systems that will equip the future models of the Brand. Some experimental vehicles have now been built equipped with the new innovative powertrain, 100% electric with 100% Maserati technology, developed at the new Innovation Lab in Modena. During this experimental phase, the sound that will characterise the electric engine will also be developed. The next full electric models will have a distinctive signature sound, already a unique attribute of all Maserati cars equipped with traditional combustion engines. Customers will therefore benefit from 100% electric propulsion vehicles that will combine driving pleasure, comfort and performance with a unique and unmistakable sound. Thanks to the tests cond...