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Ferrari is availing of the Paris Motor Show to announce a series of special initiatives to celebrate the 70th anniversary of the marque’s foundation in 2017. The celebratory anniversary logo will be unveiled at the event. Its forms are inspired by styling cues of the Prancing Horse cars and the marque’s passion for detail. This is a symbol that encapsulates 70 years of history and points the Ferrari brand to the future. The logo will be used exclusively on a small number of iconic cars. It will appear for the first time on the LaFerrari Aperta, the Prancing Horse’s latest limited-edition special series and a unique model in terms of both its technology and styling, making it perfect to celebrate this important anniversary.  Another important initiative is the announcement of 70 different individual liveries created by the Tailor Made atelier and inspired by iconic models from Ferrari history. These 70 different configurations will be used to create a maximum of 350 unique cars: