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The Lexus LC Convertible Concept World Debut

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LC Convertible concept

DETROIT, MI―January 11, 2019―Lexus shocked the automotive world in Detroit two years ago with the debut of the LC coupe. It was a testament to the brand's new sense of creative ambition, but it was only just the beginning. Since then, the Lexus design team has been exploring the brand's evolution and the latest result of those explorations will make its debut at the 2019 North American International Auto Show with the world premiere of the Lexus LC Convertible concept. An open-air roadster that is an artful reflection of the LC coupe, the design goal of the Convertible Concept was the expression of “ultimate beauty”. From the rake of the windshield to the smooth contours of the rear decklid that houses the convertible top, every line on the LC Convertible concept was drawn to evoke an emotional response. A stunning design from every angle, the LC Convertible concept stands as an aspirational halo vehicle for the entire Lexus lineup. “This concept takes the unmistakable d...

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Mitsubishi Motors Debuts the MITSUBISHI e-EVOLUTION CONCEPT The embodiment of MMC's new "Drive your Ambition" Brand Strategy Tokyo, October 25, 2017 – At the 45 th  Tokyo Motor Show, which opens to the public on October 27, 2017, Mitsubishi Motors Corporation (MMC) will celebrate the world debut of the MITSUBISHI e-EVOLUTION CONCEPT. The all-electric high performance SUV embodies MMC's new brand strategy under the new "Drive your Ambition" global tagline, a strategy that reflects an adventurous and progressive mindset for inspirational design and product. The MITSUBISHI e-EVOLUTION CONCEPT is a technical prototype to illustrate the strategic directions of a renewed MMC brand that incorporates the strengths of SUV, EV, and the ability to integrate new systems for a connected mobility customer experience. Under this new ethos, MMC will expand its customer base, leveraging its strong pedigree of driving performance and reliability with breakthr...

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