ELECTRIFYING ESCAPISM: GENESIS REVEALS ESSENTIA CONCEPT AT NEW YORK INTERNATIONAL AUTO SHOWMar 28, 2018
NEW YORK, N.Y., March 28, 2018 – Today, Genesis unveiled its groundbreaking Essentia Concept at the New York International Auto Show. The all-electric, high-performance concept elevates and reimagines the “Athletic Elegance” design paradigm, while providing a vision of future Genesis product performance and technology. “We understand our obligation as a luxury car manufacturer to create objects of desire, sparking passion and inspiration by emphasizing a culture while exceeding expectations in terms of technology and connectivity, bringing our outside world seamlessly to the inside of the vehicle,” said Manfred Fitzgerald, Global Head of the Genesis Brand. “This is what the Genesis Essentia Concept is all about, and we are thrilled to introduce our interpretation of an all-electric, two-door Gran Turismo here in New York.” Essentia is the brand’s first battery electric vehicle and feat…