Updated styling and first-ever AT4 position Canyon for continued success, while broadening appeal in premium midsize segment VAIL, Colo. — The new 2021 GMC Canyon was revealed in the mountains of Colorado today, including a first-ever Canyon AT4 aimed squarely at premium midsize truck customers who purchase their trucks to venture off-road. The AT4 brings capability and appeal to the updated Canyon range. “The new 2021 Canyon AT4 broadens the appeal to midsize truck customers who live an active lifestyle,” said Duncan Aldred, vice president of Global Buick and GMC. “Much like the Sierra AT4 has attracted new customers from outside GMC, the Canyon AT4 will attract outdoor enthusiasts looking for a premium midsize truck to GMC with the capability, technology and refinement they’ve come to expect.” First-Ever Canyon AT4 The Canyon AT4 advances the brand’s commitment to offering premium off-road capable vehicles with impressive styling details. Bolder exterior design is defi...