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FCA Heritage | PR + WG

Coinciding with the official opening of the Rétromobile show, at a press conference held today in Paris, Roberto Giolito, head of FCA Heritage, presented "Reloaded by creators", the new sales service for lovers and collectors of Alfa Romeo, Fiat, Lancia and Abarth classic cars. He also provided an overview of all FCA Heritage's other programmes for the safeguarding and promotion of the historic legacy of the Group's Italian brands. 
The new "Reloaded by creators" project opens a new, original chapter in the FCA Heritage story: from now on, the Department will also be offering for sale a limited number of carefully selected classic cars, specially purchased by the Department, which have been restored to their original glory and guaranteed by the constructor (hence the name of the service). The sums raised will then be used to finance new scouting activities to add important new pieces to FCA's historic collection. This is therefore a real cultural proje…