With dozens of possible exterior and interior colour combinations, the choice of the individual is at the centre with the new colourful Volvo XC40, Volvo Cars’ first ever entry in the small premium SUV segment. The highly anticipated XC40, set to be revealed shortly, will complete Volvo’s SUV line-up with a distinctive car for a distinctive driver. The XC40 takes Volvo Cars into new areas and allows its designers the freedom to create a car that brings a vibrancy, individuality and playfulness the small premium SUV segment currently lacks. “We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up, allowing its drivers to put their personality in their driveway. XC40 drivers are interested in fashion, design and popular culture, and often live in large, vibrant cities. They want a car that reflects their personality. The XC40 is that car,” said Thomas Ingenlath, Chief Design Officer at Volvo Cars. The XC40 offers a broader and more playful colour p...