PromoVid MINI presents pure-electric design study at the IAA: the MINI Electric Concept, complete with iconic design and urban driving fun. Munich, Germany, August 29, 2017. MINI is using the IAA Cars 2017 show in Frankfurt am Main to showcase its take on future personal mobility in the city – in the form of the MINI Electric Concept. Designed for use in urban areas, this concept car offers a window into how pure-electric day-to-day mobility might look in the years ahead. And the MINI Electric Concept also brings the iconic design, city-dwelling heritage and customary go-kart feeling of the MINI brand into the electric mobility age. MINI will present an all-electric series-production model in 2019. “The systematic electrification of the brand and product portfolio is a mainstay of the BMW Group’s NUMBER ONE > NEXT strategy. The MINI Electric Concept offers a thrilling preview of the all-electric production vehicle. MINI and electrification make a perfect match,” rema