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2012 Ferrari FF | Functions

Something Big | ID. Buzz

Hello Light | ID. BUZZ

Volkswagen has been transforming since 2015, working to atone for the damage of the diesel matter while improving the core business, instituting new ethics and compliance programs with real teeth, and aggressively investing in electric vehicle development and production. Next the company needed to address its iconic brand. But before Volkswagen could credibly lay out a new direction, it had to take a moment to properly address what led to it. The campaign begins with “Hello Light,” which airs tonight during Game 3 of the NBA Finals. The limited-run spot is a moment for the company to clear the air on the diesel matter, acknowledge what happened and all that it brought about. The point of the message is simple: What matters most is how you respond. The Drive Bigger phase of the campaign begins June 11. In form, tone and copy, the advertising marks a return to the thoughtful, fun and unassuming Volkswagen ads of the 1950s and '60s. The campaign includes work that highlight...

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The aesthetic of modern luxury is characterised by timeless beauty, a combination of high-grade technology and craftsmanship as well as a reduction to what is really important. The aim is to spark a desire for the brand. The atmosphere created by the design conveys a reduced, but not distant appearance that is modern and timeless. Black and silver are the dominant colours that create a stage for highlights, but also stage innovations to be complemented by a warm colour range. Natural materials, such as leather and wood give a feeling of being approachable and can be harmoniously combined with technical and innovative highlights. Modern graphic elements that quote the typical Mercedes style idioms or pick up on the brand make the brand identity stronger. Exterior design: sporty, dynamic, emotional Characteristic exterior design elements of Mercedes-Benz vehicles include the striking radiator grilles, dynamic side lines and sensually traversing surfaces that largely do away ...

All-New Ford Escape Brings Style and Substance to Small SUVs with Class-Leading Hybrids, Flexibility and Exclusive Technology

DEARBORN, Mich., April 2, 2019 – With today’s reveal of the stylish new Escape, featuring the small SUV’s best-ever performance, flexibility and smart new technology, Ford is reinventing the model that helped drive the popularity of the segment. Escape, which debuted the world’s first hybrid SUV in 2005, brings back two hybrid choices for 2020, a standard hybrid and a plug-in variant, and introduces technologies ranging from drive modes and driver-assist features to electric vehicle ingenuity and on-board connectivity. “This all-new Escape brings a sleeker, sportier design with the capability to take you on just about any of your life’s adventures,” said Kumar Galhotra, Ford’s president, North America. “With our class-leading hybrid powertrains, customers will spend less time at the gas station and more time on the road.” To create a sportier look for the all-new Escape, designers turned to some of the most high- profile sports cars in the Ford showroom. The shield-shaped ...

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SSC Tuatara Hypercar Earns World’s “Fastest Production Vehicle” Title

SSC Tuatara Hypercar Earns World’s “Fastest Production Vehicle” Title Tuatara Breaks World Records, as Racer, Oliver Webb Achieves 331MPH SSC North America, America’s first hypercar company, has reclaimed the coveted title of world’s “Fastest Production Vehicle,” this time with its 1,750hp Tuatara. With internationally acclaimed professional racing driver, Oliver Webb, at the Tuatara’s wheel, the record-breaking drive took place on the morning of Saturday, October 10, outside of Las Vegas near Pahrump, Nevada along a seven-mile stretch of State Route 160. Webb pushed the SSC Tuatara to an average speed of 316.11 mph (508.73 km/h) following two consecutive high-speed test runs of 301.07 mph (484.53 km/h) and 331.15 mph (532.93 km/h). In accordance with record criteria, the Tuatara traveled in opposite directions, clocking its speeds within one hour, to break the world record for “Fastest Production Vehicle.” Officials were on site to verify all world record criteria was met -- including...

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