The all-new Genesis G80 made its digital world premiere today. It represents both the third generation of the brand’s executive sedan and a decade-plus of mid-luxury leadership from Genesis’ parent company. “The core of our brand lies within the G80,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “This segment represents where we started and we’re pleased that our newest offering achieves a perfect balance of discerning luxury and inspiring performance for our customers.” A Luxury Competitor, Regarded for Quality, Safety Since its 2015 launch, Genesis has expanded its presence in the global luxury car market to include the U.S., Canada, Russia, Australia and the Middle East in addition to South Korea. Several recent accolades include: J.D. Power Vehicle Dependability Study (VDS): Genesis ranked #1 in 2020 debut appearance J.D. Power Initial Quality Study (IQS): Genesis ranked # 1 for two years in a row IIHS TOP SAFETY PICK +: TS