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FCA Heritage: take a look behind the scenes.

110 Years Tour | Museo Storico Alfa Romeo

110 Years of Alfa Romeo | Concept Cars

Buon compleanno Alfa Romeo!

Alfa Romeo |110 years of emotions

Happy Birthday Alfa Romeo!

Celebrazione dei 110 anni di Alfa Romeo in diretta dal Museo Storico di ...

110 years of Alfa Romeo – A date with history

Alfa Romeo Museum

Storie Alfa Romeo | Episode 9: Alfa Romeo 8C Competizione | 110th Annive...

Storie Alfa Romeo | Episode 8: Alfa Romeo 156 | 110th Anniversary

Storie Alfa Romeo | Episode 7: Alfa Romeo 33 Stradale, Carabo and Montre...

“Storie Alfa Romeo”, Episode Seven – A revolution in shapes and colors: the 33 Stradale, Carabo and Montreal

The car as a sign of the times Headlights for “eyes”, the front grille for a “mouth”, the front for its “face” – and, of course, the car its “body”, with “shoulders” and “hips” traced by the wheel arches. These anthropomorphic similarities are still used today. How did they come about, and why? The first cars were veritable “horseless carriages”, with no specific embellishments. Since the 1930s, the “coachbuilders” (a name that remains to this day) have become experts in metalwork. They beat the sheet metal into shape by hand, directly onto a wooden frame, creating genuinely unique models with rounded, sensual lines that seem to pursue an organic ideal. As industrial production evolved, the forms tended to simplify, because the molding equipment of that time did not allow for as much refinement and three-dimensionality. At one point, in the late 1960s, the two stylistic inspirations noticeably diverged. The difference between an “anthropomorphic car” and the “car of tomorrow”

1972 Alfa Romeo Giulia Super through Italy

Storie Alfa Romeo | Episode 6: the Alfa Romeo 1600 Spider “Duetto"| 110t...

Storie Alfa Romeo | Episode 5: the Alfa Romeo Giulia | 110th Anniversary

The Lost Alfa Romeos: Three Cars Never Made

Alfa Romeo – Ripartiamo oggi da dove abbiamo iniziato 110 anni fa, ripar...

Storie Alfa Romeo | Episode 3: the Alfa Romeo 6C 2500 Super Sport "Villa...

Storie Alfa Romeo | Episode 2: Alfa Romeo 6C 1750 | 110th Anniversary