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The customer specification sessions for ultra-exclusive Ultimate Series roadster now taking place digitally New virtual reality visualiser introduced to give customers greater creative freedom and deliver immediate results New inspirational visual themes developed as ‘Explore’ and ‘Timeless’ concepts by McLaren Automotive design team Having secured one of the most exclusive McLaren cars to date, the customers buying an Elva are now engaging with McLaren Special Operations (MSO) to choose the specification of their new Ultimate Series roadster. MSO Bespoke Liaison Managers are working on a 1:1 basis with customers remotely, using a new, state-of-the-art virtual reality visualiser to explore every aspect of the car, refining thoughts and inspirations into a truly bespoke statement of personal choice. The latest car in the Ultimate Series, the McLaren Elva follows the McLaren P1TM, McLaren Senna and McLaren Speedtail in delivering a unique experience – in this case the purest

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A masterclass of innovative color and materials takes McLaren’s GT to a luxuriant new level of bespoke personalization in the McLaren Verdant Theme GT by MSO (McLaren Special Operations). Building on the GT’s multi-faceted talents and continent-crossing capabilities by displaying a rich new layer of craftsmanship from MSO, the unique car showcases artistry and techniques that are available across the entire McLaren Automotive range. The Verdant Theme GT by MSO revels in a feeling for the verdant landscapes and fresh horizons that the GT has been designed to explore. Colors and materials employed with the highest level of technical precision reflect hues and textures from the natural world – for example, key touch points in the cabin are trimmed in cashmere, the first time this softest and most luxurious of wools has been used by McLaren and the first time it has become available in a supercar. One of distinctive features of the car immediately apparent is a stunning new take o

McLaren’s history was forged on the race circuits of Europe from the moment that founder Bruce McLaren began competing on the continent at the end of 1950s, through to modern-day GT racing.  Inspired by the brand’s formidable racing prowess – and named after arguably the most crucial aspect of successful cornering at high speeds – the MSO Apex Collection comprises just 15 McLaren 720S Coupés, showcasing five special designs celebrating nations associated with McLaren successes on the track. The rigid and light carbon fibre chassis at the heart of every McLaren - introduced for the first time into Formula One in 1981 – is just one example of the brand’s evolution from racing to become the most pioneering sportscar and supercar company. This connection is immediately evident to every Apex Collection owner upon opening the 720S’s dihedral door, which reveals MSO Bespoke extended side sills in carbon fibre, adorned with the apex speed of the fastest corner at the Collection’s Gran

McLaren Special Operations (MSO) is set to premiere its recently restored McLaren F1 #063 at the Hampton Court Concours d’Elegance on September 6-8. Following on from the announcement of the McLaren F1 Certification programme at last year’s prestigious event, MSO returns with its newest project. As custodians of the F1 legacy, MSO continues to develop and manufacture parts to ensure that every F1 remains an icon of the road for many years to come. Chassis 63 has undergone a painstaking restoration over a period of 18-months. Initially the body and drivetrain were stripped from the car. The interior was then re-trimmed in the original Semi Aniline leather, which was a one-off for this car. It is finished in Woking Grey – a colour reportedly inspired by the often slate-coloured English sky above McLaren’s then premises on Albert Drive, close to the current location of MSO - using 10 hand-selected hides to meet MSO’s stringent quality standards. Woking Grey Alcantara® was use