Kia’s Longest-Ever Super Bowl Ad Showcases the “Give It Everything” Spirit of the Brand and its West Point, GA Manufacturing Facility, Home of the All-New 2020 Telluride SUV Multi-faceted campaign reintroduces the Kia brand to America with a new, all-encompassing brand positioning – “Give It Everything” – highlighting the brand’s focus on quality craftsmanship A key component of the non-celebrity Super Bowl effort is the establishment of “The Great Unknowns” Scholarship Fund to support education IRVINE, Calif., February 3, 2019 – For its 10th consecutive year advertising during the Super Bowl, Kia Motors America took an unconventional approach. Instead of the usual celebrity glitz and glamour, Kia used its 90-second spot to honor the working-class spirit of Americans nationwide and reintroduce the brand through its upcoming all-new flagship SUV, the 2020 Kia Telluride[1]. Kia’s 360-degree “Give It Everything” marketing campaign kicked off with the Super Bowl spot of th