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Close your eyes and allow your imagination to envisage what the car of your dreams might look like in 2035. Use your senses to picture how new forms, new materials and new technologies might combine to produce a vehicle that will epitomise luxury on four wheels in the future. This is the stimulating assignment the men and women at DS Automobiles were given – to imagine a dream car looking forward to 2035. The fruit of their collective fantasy is DS X E-TENSE, a car of incomparable refinement. A gauntlet thrown down to futurism In addition to the reputation it has forged for being an automobile brand capable of turning avant-garde ideas into reality, DS Automobiles has emerged as an ambassador for French savoir-faire. Recently, DS Automobiles, the perfect combination of refinement and technology decided to rise to a singular challenge – that of exercising its world-renowned expertise and culture to imagine an object of desire. In today’s fast-morphing automobile industr

Apart from looking to be perfect, the DS 5 may be close to perfection. At this time (after half of the production cycle) most of the face-lifts are suggesting that a particular model has to be trimmed in order to get rid of the small defects. The DS 5 has no visual signs of any extensive design upgrades whatsoever. Neither has the technical or comfort part got any better either. This may mean that the company is satisfied with what they have. Which is a good message to the customers. Could this mean the DS 5 is perfect? No. But close to it. Very close. At least visually. After all that is exactly why we fell in love with it in the first place.