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GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.” The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle. The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature : • 1,000 horsepower • 11,500 lb-ft of torque • 0 to 60 mph in 3 seconds “GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.” The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant . The 30-second TV spot is schedu

Updated styling and first-ever AT4 position Canyon for continued success, while broadening appeal in premium midsize segment VAIL, Colo. — The new 2021 GMC Canyon was revealed in the mountains of Colorado today, including a first-ever Canyon AT4 aimed squarely at premium midsize truck customers who purchase their trucks to venture off-road. The AT4 brings capability and appeal to the updated Canyon range. “The new 2021 Canyon AT4 broadens the appeal to midsize truck customers who live an active lifestyle,” said Duncan Aldred, vice president of Global Buick and GMC. “Much like the Sierra AT4 has attracted new customers from outside GMC, the Canyon AT4 will attract outdoor enthusiasts looking for a premium midsize truck to GMC with the capability, technology and refinement they’ve come to expect.” First-Ever Canyon AT4 The Canyon AT4 advances the brand’s commitment to offering premium off-road capable vehicles with impressive styling details. Bolder exterior design is defi

Toms River, NJ, April 15th, 2019  – Specialty Vehicle Engineering is pleased to announce the 2019 SYCLONE, the most Iconic Performance Truck ever, now powered by a 455HP supercharged 3.6L V-6 engine. Only 100 Limited Edition, outrageously fast, 2019 SYCLONE Sport Trucks will be built, based on the 2019 GMC Canyon 2WD and 4WD extended cab truck, in all factory colors, and numbered from 1-100. To properly balance the awesome power of the Supercharged 3.6L V-6, the SYCLONE includes a High Performance Brake Upgrade that features 6 – Piston Forged Front Calipers (stock is 4) in red, w/black SYCLONE graphics, and two-piece 13.6” diameter (stock is 12.2”) Slotted Front Rotors, to provide serious stopping power. Handling is enhanced by the addition of our Sport Suspension Package that lowers the truck 2” up front, 5” in the rear, and includes HD Traction Bars, HD Spring Bushings, Higher-Rated Front and Rear Performance Shock Absorbers, and a HD Rear Sway Bar. A Stainless Steel Cat-Back Du

DETROIT — Bigger, stronger and smarter, the all-new 2020 GMC Sierra Heavy Duty combines greater trailering capability with technologies designed to provide customers with a world-class towing experience. “The all-new 2020 Sierra HD is the most capable heavy-duty truck that we’ve ever offered,” said Duncan Aldred, vice president of Global GMC. “For customers who demand a premium, innovative heavy-duty truck that supports their passions, the next-generation Sierra HD can pull like a pro.” Form and function come together in the new Sierra Heavy Duty, with features that include: An enhanced ProGrade Trailering system featuring class-leading available 15 camera views, including a segment-first transparent trailer view to virtually see through a trailer in tow.1 An available smart trailer designed to integrate the iN∙Command® control system from ASA Electronics2 provides the ability to monitor and control select functions of compatibly equipped trailers thr

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Refinement Ventures Off-Road with All-New Sierra AT4 NEW YORK —  GMC redefines the off-road space by introducing the all-new 2019 Sierra AT4. For the first time ever, the Sierra AT4 delivers a unique formula of authentic off-road capability and innovative technology paired with premium refinement and a bold appearance expected from GMC. “The 2019 Sierra AT4 is designed for the customer who wants an elevated presence on the road and the capability to venture off life’s beaten path,” said Duncan Aldred, vice president of Global GMC. “It’s also the beginning for the AT4 brand, which will be seen on every vehicle in our lineup in the next two years.” Standard content on the 2019 Sierra AT4 includes: 2-inch factory-installed suspension lift Standard 4WD with a two-speed transfer case, locking rear differential and skid plates Off-road-tuned Rancho monotube shock absorbers 18-inch wheels with all-terrain tires or available mud terrain-rated Goodyear Wrangler Duratrac ti

DETROIT — GMC is expanding offerings for its premium SUV lineup with the 2019 Terrain and Acadia Black Editions. Both build on the bold road presence that already defines the popular SUVs with sculpted, athletic appearances. The Black Editions are distinguished by darkened exterior treatments, adding more choices to lineups that also include color-matched, chromed and unique Denali appearances. The design advances GMC’s legacy of precision craftsmanship and answers customers’ calls for greater vehicle personalization. Internal sales data shows that roughly one in five new SUV buyers spends additional money after purchase to personalize their new vehicle’s appearance. Black Editions answer the specific desire for a blacked-out effect and come direct from the factory ingrained with distinct personality.  “The new Terrain and Acadia Black Editions perfectly capture the identity of the GMC brand by offering a bold and confident exterior appearance,” said Duncan Aldred, vic

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Reveal DETROIT — GMC is taking its most popular pickup truck to the next level with the completely redesigned 2019 Sierra Denali and SLT. Distinguished by bold design and segment-leading technologies, the next generation Sierra Denali once again redefines the premium pickup, while advancing Denali’s legacy as the pinnacle of GMC design, capability and refinement. “GMC ignited the premium truck segment 17 years ago with the original launch of the Sierra Denali,” said Duncan Aldred, vice president of Global GMC. “The next generation 2019 Sierra Denali establishes a new benchmark in capability and refinement. It exemplifies precision in every detail.” Powerful proportions and distinctive Denali design help define the Sierra’s unmistakable exterior, while the driver-focused cabin strengthens the brand’s reputation for refinement with premium materials, improved interior space and innovative storage solutions.  The 2019 Sierra Denali affirms its position as the most premiu